IOAA Awards: Proactive Bags Silver in OOH Powerhouse Regional
Proactive is proud to announce a Silver win in the OOH Powerhouse Regional (West) category at the first-ever IOAA Media Owners Awards 2026, recognizing our reach and impact across Maharashtra. From premium gantries and pole kiosks to bus queue shelters and transit media spanning the state, this recognition reflects the scale and consistency of our presence in one of India’s most competitive OOH markets.
What is IOAA?
The Indian Outdoor Advertising Association (IOAA) is the national apex body for the OOH industry in India. Registered as a not-for-profit company under the Companies Act, IOAA represents more than 80% of the country’s leading outdoor media owners and 220+ members nationwide. It exists to:
- Protect and promote the interests of outdoor advertising media businesses in India
- Represent the OOH industry before the Central Government and State Governments
- Drive self-regulation, a shared code of best practices, and industry-wide standards
- Provide a unified national platform for media owners across every region of India
Proud Title Sponsors of the IOAA Media Owners Awards 2026
Proactive is a proud title sponsor of the first-ever IOAA Media Owners Awards 2026, an awards program built to recognize the vision, resilience, and innovation of India’s OOH media owners across landmark assets, digital innovation, design excellence, emerging growth, and operational leadership.
The winners were announced on 24th July 2026 at the Grand Hyatt, Goa, during the OOH Advertising Convention (OAC) — one of the biggest gatherings of the Indian outdoor media industry this year. Anant Jain represented Proactive on stage at the ceremony, accepting the Silver recognition on the company’s behalf.
For Proactive, title-sponsoring this event was about more than visibility. It’s a statement of where we stand: as a company invested in the industry’s credibility, its talent, and its long-term growth not just our own business.
Why this matters for Proactive's legacy
Government tender rights and a presence across 100,000+ media assets in Mumbai, Navi Mumbai, Delhi, and multiple Indian states already position Proactive among the country’s most established OOH media solutions companies. A board seat at IOAA and active sponsorship of its flagship industry recognition platform add another layer: institutional credibility that outlasts any single campaign or client relationship.
It’s a long-term marker of where Proactive sits in the Indian OOH ecosystem, not just as an execution partner adapting creatives to formats pan-India but also as a company helping define what the industry’s future looks like.
FAQs
Yes. Proactive In and Out Advertising Pvt. Ltd. is a board member of the Indian Outdoor Advertising Association (IOAA), India’s apex body for the OOH industry.
Anant Jain represents Proactive on the IOAA Board of Directors.
Yes. Proactive is a sponsor of the IOAA Media Owners Awards 2026, held on 24th July 2026 at the Grand Hyatt, Goa, during the OOH Advertising Convention (OAC).
IOAA is India’s national OOH industry body, representing 80%+ of the country’s leading media owners and advocating for the industry with government and regulators pan-India.