Harnessing High Impact : The Power of Gantry Advertising
Brands advertise on gantries due to their high visibility and strategic positioning over busy roadways, ensuring maximum exposure to a wide audience. Gantry ads are effective as they are seen by both motorists and pedestrians, providing repeated exposure and enhancing brand recall. According to research, gantry advertising can lead to a 47% increase in brand awareness and a 34% boost in purchase intent due to their prominent placement and large format.
While traditional gantries do not significantly impact urban pollution, their physical presence can blend seamlessly into the urban infrastructure, often utilizing existing structures. Modern gantry ads increasingly incorporate eco-friendly materials and energy-efficient lighting, reducing their environmental footprint. Additionally, digital gantries with LED displays offer dynamic and engaging content, adapting to real-time conditions and increasing viewer interaction.
People’s interactions with gantry advertisements are largely passive but highly impactful. Studies show that 83% of commuters can recall a gantry advertisement they saw within the past week. This media type is evolving with technological advancements, incorporating digital screens and interactive elements that allow for more targeted and versatile advertising campaigns, further enhancing their effectiveness in urban environments.
Advertising On Gantries The Proactive Way
We at Proactive are proud to offer several prime gantry locations across Mumbai and Lonavala. These strategic placements have enabled us to execute large-scale campaigns with tremendous success. For instance, our recent campaign for a leading automotive brand resulted in a 60% increase in brand recall and a 45% surge in foot traffic to their dealerships within two weeks. Clients benefit from our extensive network by gaining unparalleled visibility in high-traffic areas, ensuring their brand messages reach a vast and diverse audience.
Our approach is rooted in creativity and innovation. We use pop-out designs, illuminated creatives, moving objects, LED screens, and other inventive techniques to create visually striking and memorable advertisements. This not only captures attention but also significantly enhances engagement. For example, a campaign using illuminated creatives on the Mahim Causeway saw a 50% increase in social media mentions and shares, demonstrating the viral potential of impactful outdoor advertising.
Advertising on gantries in premium Mumbai locations provides brands maximum exposure and significant ROI. According to industry research, high-visibility outdoor ads like gantries can increase brand awareness by up to 60% and drive a 40% boost in purchase intent. Our unique creative solutions and strategic placements ensure that our client’s campaigns stand out in the bustling urban landscape, maximizing their advertising impact and achieving exceptional results.
By partnering with Proactive, clients can leverage these advantages to enhance their brand presence, connect with their target audience more effectively, and drive substantial business growth. Our track record of successful campaigns and innovative advertising solutions makes us the preferred choice for brands looking to make a lasting impression in India’s dynamic market.
Currently Available Locations
- South Mumbai
- Mumbai
- Lonavala
Showcase Your Brand with Prime Visibility on Premium Gantries Today!
Our Outdoor Media Services
Reach commuters with vibrant ads on buses, trains, and taxis..Strategically placed ads on bus shelters, benches, and kiosks.. Maximize brand exposure at high-profile events.
